Pro Tools for Podcast Growth
Delivering an intuitive Pro dashboard to streamline podcasters’ post-production workflows, enhance discoverability, and drive audience growth.
DeepCast is a podcast platform built to make life easier for both creators and listeners. For podcasters, DeepCast Pro offers tools to help grow their audience, promote their content, and increase discoverability. For listeners, DeepCast uses AI to recommend podcasts, generate transcripts, and provide insights, so they can easily find and enjoy the shows they love.
DeepCast Pro is a premium offering for podcasters, designed to help them grow their audience, enhance content engagement, and improve discoverability. My role was to develop an MVP for the landing page and dashboard portal that clearly communicated the value of this premium feature while laying the groundwork for tools to assist podcasters. This project had a tight timeline, requiring a balance between UX planning, user-centered design, and iteration.
I THEN ASKED MYSELF...
How can I create a platform that effectively communicates the value of DeepCast Pro while also providing podcasters with a space to grow their audience, customize their content, and improve engagement?
01
THE PROBLEM
Podcasters often struggle to grow their audience, boost engagement, and make their content easier to discover. Without dedicated tools or clear strategies, many are left juggling disconnected resources like analytics tools, generic marketing methods, and time-consuming manual processes. Existing platforms don't always offer the integrated support podcasters need to succeed.
This gap shows the need for a premium feature like DeepCast Pro, a solution that brings everything together by giving podcasters practical tools, growth strategies, and an easier way to elevate their podcasts across all platforms.
02
GOALS
Create a platform that effectively showcases the unique value of DeepCast Pro, highlighting its potential to transform the podcasting experience.
Provide tools and resources that enable podcasters to enhance discoverability, grow their audience, and engage with their community.
The DeepCast Pro flow is designed to be quite simple. Users start by verifying ownership of their podcast through a simple claim process. Once verified, they’re redirected to their personalized dashboard, where they can switch between multiple claimed podcasts. From there, they gain access to DeepCast Pro’s tools, allowing them to optimize content, grow their audience, and enhance engagement all in one place.
03
THE RESEARCH PROCESS
I decided to conduct competitor research to analyze Spotify and PodcastAI's landing pages and marketing strategies for introducing new features. This helped me understand how similar platforms communicate value and attract users. Here's what I learned:
1. CLEAR VALUE PROPOSITION 💎
I learned that a strong value proposition is key to capturing user interest. Spotify clearly highlights benefits like discovery and engagement, while PodcastAI emphasizes AI-driven insights. This showed me the importance of making DeepCast Pro’s value immediately clear to podcasters.
2. AUDIENCE ANALYTICS 📊
Spotify for Podcasters provides detailed metrics on listener demographics, playthrough rates, and engagement, but lacks in-depth AI-powered recommendations for content improvement.
3. CONSISTENT DASHBOARD 💻
I learned the importance of a consistent, customizable dashboard that’s easy to navigate. Spotify keeps layouts intuitive, while PodcastAI focuses on AI-driven insights but lacks personalization. This reinforced the need for clear navigation and flexible settings in DeepCast Pro.
04
IDEATION
The landing page design prioritized making the "Claim Podcast" CTA the main action, incorporating brand colors uniquely, and using engaging graphics to highlight the feature’s value. For the dashboard, the focus was on ensuring podcast customization features were easily accessible without requiring users to search for them.
With a tight timeline to prepare for investor presentations, the design process was fast-paced and iterative. I explored multiple versions before landing on a detailed MVP that effectively showcased DeepCast Pro’s value. The goal was to create a polished yet functional design that could clearly communicate the feature’s potential.
05
FINAL DESIGNS
DeepCast Pro was built to help podcasters grow their audience, boost engagement, and get their content discovered in a way that feels intuitive. With a tight timeline to create an MVP for investors, I focused on designing a landing page and dashboard that clearly showed the value of the feature while keeping key tools easy to access. Through competitor research, quick iterations, and a focus on usability, I created an experience that makes DeepCast Pro a go-to resource for podcasters looking to reach more listeners.
The solution brings together AI-driven analytics with growth tools, all packed into an accessible dashboard. Podcasters can easily track how their audience is engaging, get personalized content recommendations, and boost discoverability without feeling overwhelmed by complicated data. By keeping things simple and focused on what really matters, DeepCast Pro gives creators the insights they need to grow their audience and improve engagement, all while making sure they can keep their focus on creating great content. It turns data into actionable steps, so podcasters can make smart decisions and reach more listeners.
06
REFLECTION & LEARNINGS
Through this project, I learned how to effectively highlight a product’s value and showcase its features in a way that resonates with users. Balancing communication with engaging design was important to making DeepCast Pro feel essential rather than just another add-on.